Let the Games Begin!
Revolution in Digital Media Consumption
Discover how ObeKing helps brands navigate the shift to social media, influencer marketing, and gaming incentives to effectively engage younger demographics with measurable ROAS.
The Social Media Shift
Social platforms now dominate media time for Gen Z and Millennials, with TikTok leading at 95 minutes per day. Traditional media continues to decline as digital natives spend over 70% of their media consumption time on social channels.
The Power of Influencer Marketing
61%
Trust Influencers
Of Gen Z consumers trust recommendations from influencers over traditional advertisements
89%
ROI
Of marketers say influencer campaigns deliver comparable or better ROI than other marketing channels
$4.62B
Market Size
Expected influencer marketing industry size by 2023, growing at 28% annually
Influencer partnerships create authentic connections that traditional advertising can't match, driving higher engagement and conversion rates among younger demographics.
Gaming & Reward-Based Incentives
Gamified Engagement
Interactive challenges and competitions that capture attention in crowded digital spaces
Reward Mechanisms
Strategic incentives that motivate specific consumer actions and behaviors
Measurable ROAS
Data-driven attribution models that quantify campaign performance and ROI
Retention Loops
Cyclical engagement strategies that encourage ongoing brand interaction
Gen Z Engagement Strategy
Authenticity First
Gen Z demands genuine brand voices. 75% can identify and will reject content that feels inauthentic or overly produced, preferring raw, unfiltered messaging.
Mobile-Native Experiences
Design for smartphone-first consumption. 95% of Gen Z owns a smartphone and spends 4+ hours daily on mobile devices, requiring seamless vertical experiences.
Value-Driven Participation
Create meaningful exchanges. 67% of Gen Z expects tangible or experiential value in exchange for their attention, data, or engagement with brands.
Case Study: Razer x Houston Outlaws
ObeKing orchestrated a strategic partnership between gaming hardware leader Razer and esports organization Houston Outlaws.
Challenge
Connect with the elusive 16-24 gaming demographic while demonstrating clear ROAS on marketing spend.
Solution
Integrated influencer campaign featuring Outlaws team members using Razer gear with gamified rewards for fan engagement.
Results
  • 32% increase in Razer product sales
  • 5.8M organic impressions
  • 384% ROAS on campaign investment
Our Proven Methodology

Audience Analysis
Deep demographic and psychographic profiling

Strategy Development
Custom engagement frameworks aligned to KPIs

Influencer Matching
Data-driven creator selection and activation

Gamification Design
Reward systems that drive measurable outcomes

Performance Optimization
Real-time analytics and campaign adjustments
Ready to Transform Your Digital Strategy?
Initial Consultation
Share your goals and challenges in a 30-minute discovery call
Custom Strategy
Receive a tailored proposal with specific ROAS projections
Campaign Launch
Execute your campaign with our full-service implementation
Measurement & Optimization
Track real-time performance and refine for maximum results